The art direction for this campaign centers on boldness and empowerment, highlighting The Black Lip Balm as the symbol of strength and confidence. The aesthetic features dramatic, high-contrast lighting with a moody, modern backdrop—think sleek, minimalistic spaces with dark tones and sharp lines. The models exude power and self-assurance, with striking makeup, defined features, and bold, unapologetic poses. The Black Lip Balm is the focal point, emphasizing its unique, daring nature as the ultimate statement of individuality.
Services:
Art Direction
Production / Sourcing
Casting
Styling / Wardrobe

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Black Lip Balm Digital Inspiration Board